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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


B&H Dairy and Vegetarian, East Village, Manhattan

B&H Dairy is a great little deli in New York City. Whether you are a vegetarian or not, you should be able to have a great meal here. I typically have the pierogis and/or a bowl of borscht. I keep meaning to try the French toast made with challah bread! It's difficult to choose from the many deli items they have. They also serve Dr. Brown's cream soda. The staff are very friendly and the clientele are typically from the neighborhood.

They have been in business since 1938! In a city with more than 20,000 restaurants that is truly amazing. Many restaurants in this city come and go. As an old school restaurant, they don't have a website! Also, they are a CASH ONLY restaurant. And the prices are nice on the wallet. By the way, they are also Kosher.

B&H Dairy and Vegetarian, 127 Second Avenue, near St. Marks Place in the East Village.

B&H Dairy and Vegetarian