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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. Unfortunately, I am unable to keep up with the closing of so many small businesses. So please check in advance that they are still open. It's an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.


Broadway Market Co, Soho, Manhattan

Broadway Market Co is very possibly the best artisan market in New York City! I always find things that I like! Oh, and you'll typically be greeted at the door by Joel! Sometimes he even dances in the window. They have merchandise new and retro and a great selection. In the back they have a few select food vendors. I have a free sample of amazing dumplings when I entered that Joel was giving out. Whether you live in NYC or you're from out of town, it's definitely a great place to shop and you can support local independent artisans. They're closed on Tuesdays. They have relocated a few blocks away from the original address. Their website address isn't updated yet. But it is here!

Broadway Market Co, 427 Broadway at the corner of Howard Street.

Broadway Market Co