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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


Gasoline Alley Coffee, Noho, Manhattan

I am a coffee lover. I appreciate a really good café latte. And I should say that I am rather particular. I've only tried Gasoline Alley Coffee once so far. But I was very happy with the latte and the atmosphere and staff as well. You can literally walk through the café from one end to the other in about 20 feet! It just happens to be on a path that I frequently walk and I'll be going back again. They actually have 3 locations and I will likely try them out when I'm in the area.

Gasoline Alley Coffee, 325 Lafayette, just north of Houston Street.

Gasoline Alley Coffee
CafesLeanne StaplesNoho, Manhattan