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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


Joe Cafe, West Village, Manhattan

So I'm a huge fan of Joe Cafe. They have about a dozen locations around the city. It is independently owned and operated. The coffee is consistently very good and the staff are always friendly. This location in the West Village is small and it's often difficult to get a seat indoors or outdoors. But if you're in the neighborhood and want a good coffee you'll find it here.

Joe Cafe - 141 Waverly Place between Sixth Avenue and Christopher Street

Joe Cafe West Village