Walking Photo Tours · Street Photography Workshops · Sightseeing Tours

Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. It's an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.


Joe Coffee Company, Midtown, Manhattan

Joe is perhaps my most favorite café in New York City. They have about a dozen locations around the city. I mention this location in Bryant Park as I love this park and they have the best coffee in the area. You can sit in the park and enjoy the free wifi with a great café latte.

Joe Coffee Company, 55 West 40th Street near Sixth Avenue

Joe Coffee Company