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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


Joe Coffee Company, Upper East Side, Manhattan

Joe Coffee Company is probably my favorite cafe in NYC. They have about a dozen locations. The coffee is consistently good and the atmosphere is always friendly and warm. I will go out of my way to have a really good cup and that includes Joe. There aren't a ton of good cafes in this neighborhood. I recently had breakfast at Neil's Coffee Shop and then a latte at this Joe. The owners are really fabulous as well.

Joe Coffee Company, 1045 Lexington Avenue near 75th Street

Joe Coffee Company Lexington