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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. Unfortunately, I am unable to keep up with the closing of so many small businesses. So please check in advance that they are still open. It's an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.


Joe Coffee Company, Upper West Side, Manhattan

I do love a good café latté and Joe Coffee Company is probably my favorite cafe in the city. They have about a dozen locations. This location is the newest one. They are a hop, skip and a jump from the 72nd Street subway station for the 1, 2 & 3 trains. Joe is one of a few cafes in the US that carries oat milk. I typically will only have my latté with whole milk or not at all. But oat milk is fabulous! 

Joe Coffee Company - 271 Amsterdam at 73rd Street

Joe Coffee Company - UWS