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Discover NYC – A Guide to Indie Businesses

Discover New York City is a guide to the local independent businesses that are the heart and soul of NYC. Support indie businesses!

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. It's an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. Note - I am not compensated for writing these reviews and I'm only writing about the places that I like. 


Joe The Art of Coffee, Chelsea, Manhattan

Joe is my favorite cafe in New York City. They get top grades for quality and consistency as well as atmosphere and friendliness of the staff. I don't often go to the Chelsea location but I've been there at least a handful of times and it's always been excellent. They only have about ten seats there. I often get coffee there when I go to the High Line Park or the galleries in Chelsea. If you love coffee like I do, then Joe is the place to go!

Joe Coffee Company, 405 West 23rd Street near Ninth Avenue

Joe Chelsea