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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


Joe The Art of Coffee, Chelsea, Manhattan

Joe is my favorite cafe in New York City. They get top grades for quality and consistency as well as atmosphere and friendliness of the staff. I don't often go to the Chelsea location but I've been there at least a handful of times and it's always been excellent. They only have about ten seats there. I often get coffee there when I go to the High Line Park or the galleries in Chelsea. If you love coffee like I do, then Joe is the place to go!

Joe Coffee Company, 405 West 23rd Street near Ninth Avenue

Joe Chelsea