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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


Johny's Luncheonette, Chelsea, Manhattan

Johny's Luncheonette is an old school diner style restaurant. It's been in business since 1994 and has a look that goes back even further than that. It is a standard greasy spoon style restaurant with basic American cuisine and a few Greek items on it. A counter runs almost the length of the restaurant with the food being prepared in front of you. I continue to go back and I'm always happy that they are still there. Johny owns and still works in the restaurant!

Johny's Luncheonette, 124 West 25th Street between Sixth and Seventh Avenues

Johny's Luncheonette