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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


Landmark Diner, Soho, Manhattan

New York City diners are very cool. Many of them are disappearing because their rent is too high to stay in business. Landmark is fabulous and I am always happy when I walk by and see it still there. Cuisine is standard American food and a small selection of Greek food. You can't go wrong with breakfast and burgers there. When you eat here you can feel like you are in the New York City of the past and at the same time support a local family owned business. They've been in business since 1962! 

Landmark Diner, 158 Grand Street

Landmark Diner