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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


Mast Books, East Village, Manhattan

Mast Books is a very cool and highly curated bookstore with a combination of new and used books. They are all in really nice condition and often with dust jacket and plastic cover. They have an interesting collection of books and the prices are fair as well! I was able to find a copy of Saul Leiter's Early Black And White even though it was already out of print and they charged the list price! You can find art, poetry, literature, architecture, photography books and more. Their website only problems address, telephone and hours.

Mast Books, 66 Avenue A.

Mast Books