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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. Unfortunately, I am unable to keep up with the closing of so many small businesses. So please check in advance that they are still open. It's an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.


Physical Graffitea, East Village, Manhattan

Okay, so Physical Graffitea isn't a café. Perhaps they are in a category of their own. If you'd rather do tea, they have an incredible selection black, green, herbal and medicinal teas. They sell tea by the cup, pot or ounce and their teas are organic and fair trade. The name of the shop is because they are located in the building the was on the cover of Led Zepplin's Physical Graffiti album. It's a tiny little store in the hear of the East Village.

Physical Graffitea, 96 St. Mark's Place

Physical Graffitea