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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


Printed Matter, Chelsea, Manhattan

Printed Matter in their own words is "the world’s leading non-profit organization dedicated to the dissemination and appreciation of artists' books." They've been in business since 1976 which is pretty incredible considering how difficult it is for independent bookstores to stay in business in New York City. They specialize in handmade books, zines, artists books and many books that you won't find in a typical bookstore. It is a fabulous find and definitely worth checking out especially if you happen to be in the neighborhood of the Chelsea galleries.

Printed Matter - 231 11th Avenue near 26th Street

Printed Matter