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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


Ruby's Bar and Grill, Coney Island, Brooklyn

If you want to go where the locals go, then go to Ruby's Bar and Grill. They've been there since 1934! You can sit outside on the boardwalk or indoors! They have historic photos of Coney Island on the wall and they serve food as well. It is one of the few remaining businesses that have been around for more than 75 years.

Ruby's Bar and Grill, 1213 Riegelmann Boardwalk.

Ruby's Bar and Grill