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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. Unfortunately, I am unable to keep up with the closing of so many small businesses. So please check in advance that they are still open. It's an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.


Russo's Mozzarella & Pasta, East Village, Manhattan

Russo's Mozzarella & Pasta is a real treasure. Nestled on East 11th Street next door to Veniero's Pastries is a store with all kinds of amazing Italian foods. They opened in 1908! That's right over 100 years ago! The face of the store has the look and feel of the old days in NYC!

They have all the fresh pastas and mozzarella as well as everything you might need to make an excellent Italian meal or picnic. This is the real thing. Of course you can go to other newer Italian specialty stores with big names and with big prices. Or you can go to the place where New Yorkers have been going for a really long time!

Russo's Mozzarella & Pasta, 344 East 11 Street near First Avenue

Russo's Mozzarella & Pasta