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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


Spoonbill & Sugartown Bookseller, Williamsburg, Brooklyn

Yes, I do love bookstores and Spoonbill & Sugartown Bookseller certainly fits this category. Their location is small but their collection is highly curated. They also sell select magazines and paper goods as well as a few secondhand books.

I asked a salesperson about books on a particular topic and she was able to help me find what I was looking for. They are an indie business and they've been in business since 1999.

"If you happen to walk through the doors, you might find the book you’re looking for. But if your mind and eyes remain open you’ll be subject to the phenomenon of “bookshop serendipity”, where anything can happen. We offer second-hand, rare as well as new books on Contemporary Art, Literature, Philosophy and various Design fields – but we also hand-pick thousands of good books of all stripes every month to try and satisfy print-lovers from all over the world."

Spoonbill & Sugartown Bookseller, 218 Bedford Avenue near North 5th Street

Spoonbill & Sugartown Bookseller