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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


Sweet Chick, Williamsburg, Brooklyn

Sweet Chick is a soul food restaurant and they are really busy on the weekends for brunch! What is soul food? It's Southern style cuisine that includes macaroni and cheese, crab cakes, waffles and chicken, collard greens and cornbread to name a few items.

I had a fabulous meal there. The decor is rustic and the atmosphere is very lively. Sweet Chick also has a few other locations in the city. If you're in the mood for comfort food and you're in Williamsburg this is the place to go!

Sweet Chick, 164 Bedford Avenue at North 8th Street

Sweet Chick