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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


The City Bakery, Soho, Manhattan

So the photo of The City Bakery and the facade of this location is the old location for Vesuvio Bakery. Vesuvio opened its doors in 1920 and had the most amazing bread and pastries. They closed in 2009. It's likely that they couldn't afford the rent anymore though the facts were left a mystery. 

However, the new bakery in that location has left the facade intact out of respect for its history. The City Bakery has fabulous muffins, scones and cookies. I haven't tried their lunch specials yet. Perhaps in the future. The City Bakery has 7 locations throughout New York City.

The City Bakery also called Birdbath Bakery -  160 Prince Street near West Broadway

Birdbath Bakery