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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. Unfortunately, I am unable to keep up with the closing of so many small businesses. So please check in advance that they are still open. It's an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.


Veniero's Pasticceria and Caffé, East Village, Manhattan

Veniero's Pasticceria and Caffé is a fabulous Italian pastry shop. They.ve been in business since 1894! What more can I say? Not too many little family-owned independent businesses have been around for more than 100 years! 

They have every kind of cheesecake (NY style or Italian,) cannolis, cookies, biscotti, gelato, sorbetto etc etc. They also make Italian style egg creams and all the different coffee drinks as well. You can take it to go or sit in their caffé. And they're open 365 days a year!!! Looking for a great place for dessert? This is a great place for it. They also do special orders.

Veniero's Pasticceria and Caffé, 342 East 11th Street near First Avenue

Veniero's Pasticceria and Caffé