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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

As a result of the Covid-19 pandemic, many of the businesses listed are temporarily or permanently closed. I do suggest that you verify if they are open before visiting them. With many of them, it is probably best to call them as they may not have had the opportunity to update the information on their website.

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!

Neighborhoods

Business Type

 

Veniero's Pasticceria and Caffé, East Village, Manhattan

Happy 125 years birthday! Veniero's Pasticceria and Caffé is a fabulous Italian pastry shop. They.ve been in business since 1894! What more can I say? Not too many little family-owned independent businesses have been around for more than 100 years! 

They have every kind of cheesecake (NY style or Italian,) cannolis, cookies, biscotti, gelato, sorbetto etc etc. They also make Italian style egg creams and all the different coffee drinks as well. You can take it to go or sit in their caffé. And they're open 365 days a year!!! Looking for a great place for dessert? This is a great place for it. They also do special orders.

Veniero's Pasticceria and Caffé, 342 East 11th Street near First Avenue

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Specialty StoresLeanne StaplesEast Village, Manhattan