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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


Joe's Ginger, Chinatown, Manhattan

Joe's Ginger has been my go to restaurant for quite awhile now. It's funny how many restaurants there are in NYC and how easy it is to go back to the same restaurant over and over again. But when you find one you like, you go back.

Joe's Ginger opened in 2004 and it serves Hong Kong Style Shanghai cuisine. It is yummy. I haven't tried Joe's Shanghai yet which is in close proximity to it. It's definitely worth it.

Joe's Ginger - 25 Pell Street near Mott Street

Joe's Ginger