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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

As a result of the Covid-19 pandemic, many of the businesses listed are temporarily or permanently closed. I do suggest that you verify if they are open before visiting them. With many of them, it is probably best to call them as they may not have had the opportunity to update the information on their website.

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!

 

Katz's Delicatessen, Lower East Side, Manhattan

I have hesitated to write about Katz’s because it seems that every tourist to New York City has no difficulty finding it and there are many other delis in the city. But after eating there for the first time in a number of years, I decided that it definitely merits being included here.

Be prepared for lines to get in and the sandwiches are really big and yummy. Bring a good appetite.

In their own words “In 1888, a small deli by the name of Iceland Brothers was established on Ludlow Street in New York’s Lower East Side by the Iceland brothers. Upon the arrival of Willy Katz in 1903, the name of the store was officially changed to "Iceland & Katz". Willy’s cousin Benny joined him in 1910, buying out the Iceland brothers to officially form Katz’s Delicatessen. Their landsman Harry Tarowsky bought into the partnership in April 1917. Katz’s Deli was moved across the street, to its present location, during the construction of the subway system. The vacant lot on Houston Street (pronounced "House-ton" after a Dutch emigrant of the same name) was home to barrels of meat and pickles until the present storefront facade was added between 1946-49.”

Katz’s Delicatessen, 205 East Houston Street at the corner of Ludlow

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