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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. Unfortunately, I am unable to keep up with the closing of so many small businesses. So please check in advance that they are still open. It's an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.


Rapha, Soho, Manhattan

Rapha is a bicycle for the serious cyclist. They have very cool bikes and biking gear. It's also on the pricey side. I'm not a cyclist, but you don't need to be a cyclist to visit the Rapha store in Soho. I found it my accident.

Cyclists bring their bicycles into the shop and hang them on a rack while shopping, watching bicycle races and ordering something to drink. They have a very good café latté and they have a few seats indoors and a really nice outdoor seating area. It is often difficult to find a seat in a cafe in this city. I've always found one at Rapha. Open daily from 8am.

Rapha - 159 Prince Street near West Broadway