Walking Photo Tours · Street Photography Workshops · Sightseeing Tours

Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


Lucid Cafe, Murray Hill, Manhattan

Lucid Cafe is a tiny little cafe in Midtown. They have seating for 7 people. The coffee is good and next time I'll try a pastry. They look yummy. They are very friendly and it's a little escape from the hustle and bustle outside. They don't have a restroom or a website. If you are looking for a coffee in the area do stop by. 

Lucid Cafe, 311 Lexington Avenue near 37th Street

Lucid Cafe