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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. It's an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.


Morgenstern's Finest Ice Cream, Lower East Side, Manhattan

Morgenststern's Finest Ice Cream is a very retro style looking ice cream parlor with updated tastes. If you like ice cream I definitely suggest it. The flavors are both standard and new flavors as well. Like Tahini Caramel! The ingredients are all natural.

I'll let them speak for themselves here! "Nicholas Morgenstern is a self-made restaurateur, with extensive pastry experience in some of New York's finest establishments. In 2014, Nicholas opened Morgenstern's Finest Ice Cream. "Morgenstern's Finest Ice Cream is my chance to express my love of the quintessential American indulgence. I have been dreaming of these flavors, this style, and this place for years.""

Morgenstern's Finest Ice Cream - 2 Rivington Street near Bowery

Morgenstein's Ice Cream