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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. Unfortunately, I am unable to keep up with the closing of so many small businesses. So please check in advance that they are still open. It's an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.


Porto Rico Importing, East Village, Manhattan

Porto Rico Importing has been in business since 1907. It is one of the few businesses on St Mark’s that has been there for that length of time. They import fine coffees and teas and you can even get a coffee there and sit on the bench outside all year round.

As a photographer and a lover of independent businesses, I am always drawn to hand-painted business signs and the sense of individual personality that shines through. Stop by for a cup or a pound of coffee or tea.

Porto Rico Importing, 40 1/2 St Mark’s Place

Porto Rico Importing