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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. Unfortunately, I am unable to keep up with the closing of so many small businesses. So please check in advance that they are still open. It's an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.


Totonno's Pizzeria Napolitana, Coney Island, Brooklyn

Totonno’s is some really good pizza! It is Napolitana style pizza and they’ve been making pizza in the same location since 1921. They are family run and “Totonno’s of Coney Island the oldest, continually run, family-owned pizzeria in America, and possibly the world.” That’s a pretty bold statement in a city of some 40,000 restaurants.  

The list of famous people who have eaten there is really long and you can see their walls filled with signed photos of many of them. There are also some movies that were made there. But the pizza stands on its own.

If you’re looking for a good meal while in Coney Island I do suggest Totonno’s. Please check with their website to see if they’re open. They are open Thursday-Sunday 12pm to 7:30pm.

Totonno's Pizzeria Napolitana, 1524 Neptune Avenue

Totonno Pizzeria