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Discover NYC – Your Guide to Indie Businesses

Discover the local, independent businesses that are the heart and soul of NYC in Shoot New York City’s guide to the best of indie New York!

Discover the real NYC in Shoot New York City’s Discover Guide

I love the independent businesses in New York, they are the heart and soul of the city! In this section you will find bookstores, cafés, restaurants, arts & crafts markets and more. This is an ongoing project to list the best of indie New York so visit often to discover the real New York City. Experience the hidden gems and places that New Yorkers frequent. For more information on many of NYC’s vibrant neighborhoods, have a read of my Neighborhood Guides. I am not compensated for writing these reviews and I'm only writing about the places that I like.

Sadly, far too many of these unique, independent businesses close every year. When I learn of one closing I will move it to the category Vanishing NYC. They may be gone but they’ll never be forgotten!


Tick Tock Diner, Midtown, Manhattan

Tick Tock Diner specializes in comfort food. They’ve been in business since 1997. They are a stone’s throw from Penn Station and Madison Square Garde and they are one of the few independently owned restaurants in the neighborhood.

I typically order breakfast and it’s always been really good. I haven’t tried the waffles or pancakes, but they look amazing. If you’re going to B&H, they’re one block away.

They don’t have their hours listed on their website. They might actually be open 24/7. I’d check beforehand.

Tick Tock Diner 481 Eighth Avenue at 34th Street